Privacy Policy for Elder Bloom Advisors

At Elder Bloom Advisors, we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our site or engage with our services.

We provide bespoke retirement planning, pension income optimisation, long-term care financial advice, estate planning, wealth management for retirees, intergenerational wealth transfer, investment strategies for stable income, philanthropic advisement, and legacy planning. Our commitment to your financial future extends to the meticulous handling of your personal data.

1. Information We Collect

• Personal Identifiable Information (PII): This includes information you voluntarily provide to us, such as your name, address, email address, phone number, date of birth, financial details (income, assets, liabilities, investment preferences), national insurance number, and other identification details necessary for financial planning and regulatory compliance.
• Sensitive Personal Data: In the context of financial planning, particularly for long-term care or estate planning, we may process sensitive data such as health information (to assess insurance needs or care costs) or family details. This is only collected with your explicit consent and where absolutely necessary for the provision of our services.
• Usage Data: We may collect information about how our site is accessed and used. This Usage Data may include information such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site.

2. How We Use Your Information

Elder Bloom Advisors uses the collected data for various purposes:

• To Provide and Maintain Our Services: This includes bespoke financial planning, wealth management, and advisory services tailored to your specific needs.
• To Personalise Your Experience: Understanding your financial situation helps us to offer more relevant advice and services.
• For Internal Operations: Including data analysis, testing, research, statistical purposes, and troubleshooting.
• For Regulatory Compliance: Fulfilling our legal and regulatory obligations, including anti-money laundering (AML) and know your customer (KYC) requirements.
• To Improve Our Site: We continually strive to improve our site offerings based on the information and feedback we receive from you.
• To Communicate With You: To send you service updates, newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

3. Legal Basis for Processing Personal Data Under GDPR

Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific context in which we collect it. We may process your personal data because:

• We need to perform a contract with you (e.g., providing financial advice).
• You have given us explicit permission to do so.
• The processing is in our legitimate interests and it's not overridden by your rights.
• To comply with the law.

4. Disclosure of Your Information

We may disclose your personal information in the following situations:

• Service Providers: We may employ third-party companies and individuals to facilitate our service (e.g., IT and system administration services, professional advisors, or data analytics providers). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: We may disclose your personal data in the good faith belief that such action is necessary to:
  • Comply with a legal obligation.
  • Protect and defend the rights or property of Elder Bloom Advisors.
  • Prevent or investigate possible wrongdoing in connection with the service.
  • Protect the personal safety of users of the service or the public.
  • Protect against legal liability.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred.
• With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.

5. Security of Your Personal Information

The security of your data is paramount to us. We implement a variety of security measures, including physical, electronic, and procedural safeguards, to maintain the safety of your personal information when you engage with us. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, unless this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer timeframes.

7. Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Elder Bloom Advisors aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
• The right to erasure ("right to be forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Automated individual decision-making, including profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

If you wish to exercise any of these rights, please contact us. We may ask you to verify your identity before responding to such requests.

8. Links to Other Sites

Our site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Children's Privacy

Our services are not intended for individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with personal data, please contact us. If we become aware that we have collected personal data from Children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our site, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By post: Elder Bloom Advisors, 4502 Kingfisher Lane, Suite 6A, Chester, Cheshire, CH1 2HF, United Kingdom